Marketing
2021 - Present
Marketing Technology Manager
Real Time Personalized Activation
As customer needs evolve, Wegmans must adapt accordingly.
Customers desire personalized connections with the Wegmans brand.
Real-time digital engagement was essential to reach our customers effectively and provide relatable content.
Recent Work Highlights:
Morning Newsbeat Highlights Personalized Holiday Email
Video Highlight at:
Business Achievement
Customer Data Platform
Led the implementation of a Customer Data Platform in 90 days, centralizing customer data for omni-channel real-time digital customer experiences.
Continuing to develop innovative digital personalized solutions to assist customers with their shopping needs.
Managing
Change
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Launched a Customer Data Platform in 90 days
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Trained the team on new technologies related to our Customer Data Platform
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Collaborated with marketing teams to implement process changes using new technology
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Held regular feedback meetings to assess and adjust the process
Career Goals Achieved
Leading
Continuous
Improvement
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Managed team capacity planning and workload in ADO Kanban board
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Streamlined processes between IT and Marketing for better collaboration
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Secured storage for marketing tool credentials
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Introduced new QA practices and collaborated with IT to automate testing.
Influencing
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Secured team support for using a Kanban board
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Clarified CDP capabilities to enable better customer digital experiences