Marketing

2021 - Present

Marketing Technology Manager

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Real Time Personalized Activation

As customer needs change, Wegmans must change with them.

Customers want the Wegmans brand to connect with them and know their needs in a personalized way.

 

Moving to real-time digital activation was necessary so that we can connect with our customers at the right time and with content that they can connect with.

Recent Work Highlights:

Morning Newsbeat Highlights Personalized Holiday Email 

Video  Highlight at:

Min:17:45

Business Achievement
Customer Data Platform 

Led implementation (and partnerships between Marketing, IT, and Adobe) of a Customer Data Platform in 90 days which centralizes customer data so the business can build out digital customer experiences through an onmi-channel real-time solution.

Continuing to innovate new digital personalized customer solutions which help our customers with their shopping needs.

Managing

 

Change

  • Implemented a Customer Data Platform to launch successfully in 90 days
  • Upskill team to learn new technologies within our Customer Data Platform
  • Partnering with marketing groups on process change and using new technology to do their work
  • Frequent feedback meetings were held to ensure the process was working or needed to shift
Career Goals Achieved

Leading

 

Continuous

 

Improvement

  • Helped team manage work in ADO Kanban board to measure capacity planning and volume of work
  • Implemented process changes between IT and Marketing to manage work effectively across departments
  • Implemented a way to securely store credentials for all marketing tools
  • Instantiated new QA practices wthin team as well as partnered with IT to automate testing and find issues

 

Influencing

 
 
  • Gained teams buy-in to shift to managing work on a Kanban board
  • Helping the business understand the CDP's capabilities so we can implement new and helpful customer digital experiences